When
you build a great website for your business, you should develop an effective
SEO strategy to boost your keyword rankings and web traffic. However, some of
your competitors are likely to harm your site in order to achieve better search
visibility than you. When this happens, you will have a battle on your hands.
Here
are some tips that can help you protect your website from the risk of negative
SEO.
Watch
your Back links
Linking
hundreds or thousands of poor quality sites to your website is one way to harm
your site. When Google looks at this parameter it considers that your website
is participating in spam link building techniques and penalizes your site. So
it is crucial to audit back link profile and remove the bad links. You should
immediately contact the website owners to remove the poor links to your site.
On
the other hand if you ignore auditing the link profile, your site is most
likely to be hit by penalties. It is also important to obtain good number of
high quality links from various sources. Over time this dilutes the bad links
and protects your site from negative SEO
Be
Proactive
Though
you are new to the business world, you should consider buying your domain name
immediately. Google gives good score to older websites. If your website is only
a week or two old, and has been attacked by negative SEO, it would harm your
site in the long run. So the minute you think of online business buy your
domain.
That
way, even if it takes months to build your site, you will have a site with some
value. At the same time sign up for your social media accounts as soon as
possible. Besides that, if you have some content, make sure to place it up on
the site before you get late. With a proactive approach you can quickly and
easily fight back against those who are looking to harm your site.
Make
Great Content
A
website with high rankings certainly has great content. With perfect content,
you need not worry too much about negative SEO. To generate perfect content
focus on unique and informative content while considering your target audience.
At the same time, ensure your content is search engine friendly to see your
pages are doing well on organic search results.
Along
with placing great content, blogging regularly can help you score high in SEO
and gain more followers. In addition, blogging helps gain visibility for long
tail keywords. Furthermore, with frequent posts, you will appear as a
recognized site. And you will not have to worry about negative SEO.
To
Summarize
While
keeping an eye on negative SEO attacks from your competitors you should also
focus on your own site. If you build a good number of links from valuable
sources, you should not have to worry about one or two negative links. On the
other hand, to identify hundreds of negative or spam links, you will have to
perform regular audit of your link profile and remove poor links from your
profile. Proactive approach helps your website to go a long way in gaining high
search visibility.
Leading Digital Marketing Company in India, e-Merchant Digital offers online reputation
management and repair services to
make sure your business brand has positive impact on your customers.
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